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Third-Party Tag Management (GTM/ Segment)
Struggling with user data being lost or inaccurate tracking? Third-party tag management is your one-stop solution for seamless data collection, pinpoint segmentation and timely activation.
Our Third-Party Tag Management Services
Rich data collection and effective marketing platform tracking can lead to up to 30% more customers
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Facebook (Meta) browser side‑tracking
Facebook (Meta) browser side‑tracking
Optimizing your digital impact with Meta Pixel. Monitoring user interactions straight from their browsers to gain valuable insights and engage your target audience more effectively.
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Facebook (Meta) conversions API tracking (server-side)
Facebook (Meta) conversions API tracking (server-side)
Using Facebook conversions API to enhance your targeting and reduce cost per result by allocating your budget towards higher potential customers. Collecting high-quality first-party data to fuel Meta’s AI-powered machine learning to convert new repeat customers.
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Google Ads tracking
Google Ads tracking
Looking for substantial data to effectively analyze your ad campaign results and provide Google ML algorithms with a clear understanding of your business goals? Google Ads conversion tracking is your go-to solution.
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TikTok tracking
TikTok tracking
Using the power of TikTok Pixel to gain audience behavior and preferences, empowering your business to hit the mark. Precision targeting catalyzes higher conversion rates, driving your sales figures north.
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Other platforms tracking (heatmaps, marketing, etc.)
Other platforms tracking (heatmaps, marketing, etc.)
Whether it is implementing heatmaps to analyze user behavior, setting up tracking for email marketing campaigns, or integrating other third-party analytics services, we offer a full spectrum of tracking solutions tailored to your specific needs.
Our Third-Party Tag Management Process
Turn your tagging chaos into a streamlined powerhouse with our structured approach
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Gathering requirements Step 1
Gathering requirements Step 1
Collecting all necessary requirements for tracking across various third-party platforms, including marketing channels. This step ensures we have a comprehensive understanding of your specific needs.
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Mapping requirements Step 2
Mapping requirements Step 2
Our team maps the gathered requirements against the existing tag management code (be it GTM/ data layer, Segment, etc.) to understand what can be deployed with the current setup and what requires additional tracking implementation. Essentially, we craft a detailed pixel implementation plan. If your website has an existing third-party pixel implementation, we conduct a thorough audit to understand how to adapt or enhance it based on the latest requirements.
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Tracking implementation Step 3
Tracking implementation Step 3
Following the plan, we execute the tracking implementation to meet the outlined requirements. Our goal is to ensure that every essential data point is captured accurately for insightful analysis.
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Tracking validation and data collection audit Step 4
Tracking validation and data collection audit Step 4
Conducting a detailed tracking validation and data collection audit to ensure the accuracy and reliability of the data. This step guarantees that you are making informed decisions based on precise data..
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Automated system incorporation, management Step 5
Automated system incorporation, management Step 5
Integrating an automated system to maintain and ensure tracking accuracy over time. Ongoing tag management and housekeeping to ensure your website remains optimized and compliant with evolving digital standards.
Why Choose Us for Third-Party Tag Management Services?
- GMP Certified: Google Tag Manager
- Over 800 3rd-party tags implemented
- Automated accuracy monitoring
- GTM custom-built tags for granular management
We are certified in Google Marketing Platform (GMP), which means we know our way around Google Tag Manager. This certification shows that we are ready to help you manage your tags effectively.
Experience shapes our service delivery. With over 800 third-party tags implemented, we can address your tag management needs, regardless of complexity.
Our setup includes an automated system that keeps a close eye on your tag tracking accuracy over time and makes sure your data stays on point.
Creating custom-built tags within GTM, making the tag management system fit your specific needs. It is about getting you a setup that vibes well with what your business is all about.
We are certified in Google Marketing Platform (GMP), which means we know our way around Google Tag Manager. This certification shows that we are ready to help you manage your tags effectively.
Experience shapes our service delivery. With over 800 third-party tags implemented, we can address your tag management needs, regardless of complexity.
Our setup includes an automated system that keeps a close eye on your tag tracking accuracy over time and makes sure your data stays on point.
Creating custom-built tags within GTM, making the tag management system fit your specific needs. It is about getting you a setup that vibes well with what your business is all about.
Our Clients
Our list of satisfied clients speaks for itself, with businesses just like yours impressed with the results they have achieved
Third-Party Tag Management Case Studies
Learn how we have helped brands globally grow by maximizing results from their campaigns
Third-Party Tag Management FAQs
Third-party tag management is the practice of using a tag management system to manage and deploy third-party tags on your website or app. These tags are usually small pieces of code used for tracking analytics, running ads, or implementing other site functionalities.
Managing tags manually can be tedious, which could lead to data loss or even website errors. A professional service ensures that your tags are managed efficiently, optimizing site speed, data accuracy, and overall performance.
Absolutely. Data security is a top priority for us. All data is handled in compliance with GDPR and other applicable privacy regulations.
Reach out to us via the contact form on this page, and a member of our team will get back to you to discuss your specific needs and how we can help.
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