Microsoft (Bing) Ads Management

Bing has the highest conversion rate among all advertising channels. Reach new customers on Microsoft Advertising network with the help of Bing Partner experts.

Our Microsoft Advertising Services

Choose from these services to build a Microsoft Ads strategy that works best for your business

  • Bing Ads account audit

    Bing Ads account audit

    We thoroughly examine your existing Bing Ads account to identify strengths, weaknesses, and opportunities for improvement.

  • Campaign strategy

    Campaign strategy

    To meet your business goals, we develop a comprehensive plan ensuring each campaign is purpose-driven and results-oriented.

  • Targeting and custom ads

    Targeting and custom ads

    Utilizing advanced targeting options and personalizing ads to engage your desired audience more effectively.

  • Bid strategy

    Bid strategy

    Our experts manage and optimize your bidding strategies to maximize ROI while minimizing costs.

  • Tracking implementation

    Tracking implementation

    Setting up precise tracking metrics to monitor the performance of your campaigns, making data-driven adjustments as needed.

  • Data-driven optimization

    Data-driven optimization

    By analyzing campaign data, we continually refine your strategies to achieve exceptional campaign results.

  • Testing & analysis

    Testing & analysis

    Our process involves a cohesive blend of testing and analytical review, ensuring that each campaign is continuously optimized for success.

  • Opportunity identification

    Opportunity identification

    We pinpoint the most promising avenues for expansion, positioning your business for scalable growth.

  • Adaptation to new features

    Adaptation to new features

    Adapting to new features and propositions, keeping your campaigns fresh and competitive.

Our Bing Ads Management Process

With a focus on data-driven insights and customized strategies, we guide your Microsoft Ads campaigns from inception to optimization, maximizing ROI at every stage

  • Setting objectives Step 1

    Setting objectives Step 1

    At our initial consultation, we collaboratively identify your goals and determine the extent of our role in achieving those objectives within the Microsoft Advertising landscape.

  • Account audit Step 2

    Account audit Step 2

    If you are already using Microsoft Advertising platform, we conduct a thorough analysis of your current account to fine-tune our approach and align it with your specific needs.

  • Customized support Step 3

    Customized support Step 3

    Following the analysis and objective setting, we present a tailored support proposal that resonates with your project’s unique requirements.

  • Implementing the strategy Step 4

    Implementing the strategy Step 4

    Armed with insights and a clear plan, we proceed to implement Microsoft-specific advertising tools aligned with your objectives.

  • Optimizing your campaigns Step 5

    Optimizing your campaigns Step 5

    Our Microsoft Ads specialists continuously monitor and refine your campaigns based on collected data to ensure peak performance.

  • Reporting Step 6

    Reporting Step 6

    Our Microsoft native analytics implement comprehensive performance tracking. Regular update meetings are arranged to keep you aware of the results and upcoming actions.

Why Choose us as a Microsoft Advertising Agency?

As certified Microsoft Advertising Partners, we have direct access to exclusive resources, tools, and insights. This enables us to optimize your campaigns more effectively, ensuring that you stay ahead of the competition.

Your goals are our goals. That is why we offer an account growth guarantee that aligns with your specific ROAS or CPA targets. We are invested in hitting the metrics that matter most to your bottom line.

We make it a priority to quickly move from our initial meeting straight to launching your campaign. We will also get you the results and analytics fast so you can make smart decisions without wasting any time.

As certified Microsoft Advertising Partners, we have direct access to exclusive resources, tools, and insights. This enables us to optimize your campaigns more effectively, ensuring that you stay ahead of the competition.

Your goals are our goals. That is why we offer an account growth guarantee that aligns with your specific ROAS or CPA targets. We are invested in hitting the metrics that matter most to your bottom line.

We make it a priority to quickly move from our initial meeting straight to launching your campaign. We will also get you the results and analytics fast so you can make smart decisions without wasting any time.

Our Clients

Our list of satisfied clients speaks for itself, with businesses just like yours impressed with the results they have achieved

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Bing Ads Case Studies

Learn how we have helped brands globally grow by maximizing results from their Microsoft advertising campaigns

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77%

CPSV decrease
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82%

avg. annual paid ads revenue growth
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60%

annual paid ads revenue growth
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500%

subscription base growth
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1,124%

growth in YoY revenue
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144%

ROAS increase
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305%

growth in YoY revenue
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110%

growth in conversion rate
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View all case studies

Microsoft Ads FAQs

Are Microsoft Ads worth it?

Absolutely. In fact, our clients typically see around 10% of their revenue generated directly from Microsoft Ads. The lower competition on Microsoft network often results in more cost-effective campaigns, and its unique features, like LinkedIn targeting, offer specialized advantages.

How to advertise on Bing?

To get started with Bing advertising, you’ll first need to create a Microsoft Advertising account. From there, you can create your campaigns, set your budget, and choose your keywords. If this sounds overwhelming, do not worry! Our team can handle all these tasks for you, from campaign setup to ongoing management and optimization.

What makes Microsoft Ads different from Google Ads?

Microsoft Advertising primarily targets Bing, Yahoo!, and AOL search networks. While Google has a larger market share, Microsoft Advertising often has less competition and lower CPCs. Plus, it offers features like LinkedIn profile targeting, making it a valuable addition to any digital marketing strategy.

How soon can I expect to see results?

While it varies by campaign and industry, most of our clients start to see noticeable improvements within the first month. Our team works diligently to optimize your campaigns for both short-term wins and long-term growth.

Latest Insights

Get the tips from our experts to optimize and scale your campaigns

27 June 2024

How Much Do TikTok Ads Cost in 2024?

TikTok has evolved beyond entertainment videos. With over 1.6 billion monthly active users, it’s become a valuable advertising platform for promoting businesses. Here comes the question, “How much do TikTok Ads cost?”. Whether you are already running campaigns and wondering about the changes in TikTok costs or just looking for a comparison with other advertising […]

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20 June 2024

The Importance of Using Analytics in Advertising

Nowadays, businesses face the challenge of constantly refining their advertising campaigns to optimize performance. Given the complexity of the modern consumer’s journey, with its numerous touchpoints and channels, leveraging analytics in advertising plays a crucial role for businesses in achieving their desired outcomes. In 2022, Gartner reported that 53% of marketing decisions were driven by […]

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13 June 2024

Prevent Data Loss: Set Up BigQuery Error Notifications

BigQuery has gained significant popularity and is increasingly utilized in numerous projects. Google’s cloud-based data warehouse solution is known for its scalability, speed, and ability to handle large datasets efficiently. As more organizations integrate BigQuery into their data processing and analytics workflows, robust monitoring and alerting mechanisms are essential. Implementing alerts for jobs that encounter […]

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7 June 2024

Do Google Ads Work for Small Businesses?

According to Google, 98% of global consumers surveyed shop online. That includes browsing, researching, and buying. Hubspot highlights that 90% of internet users see Google Ads, and 63% have clicked on a Google ad. As business owners, you may be asking yourself whether Google Ads are worth using or not. Some of you face challenges […]

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31 May 2024

VIDEN Has Been Recognized as a Clutch 2024 Global Award Winner

We are thrilled to announce that VIDEN has been recognized as a 2024 Spring Global Award winner for digital advertising and analytics services on Clutch, the leading global marketplace for B2B service providers. Clutch Global Leaders are selected through a rigorous process emphasizing industry expertise and proven delivery capabilities. This award is a testament to […]

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30 May 2024

How To Create A Meaningful Ecommerce Analytics Dashboard: A Step-by-step Guide

Are you drowning in a huge amount of e-commerce data? There’s no other way to escape it if you want your e-commerce store to succeed. However, you can make analyzing your data much more enjoyable and effective. The key is to present e-commerce data analytics visually. Data visualization plays a big role in data-driven decision-making. […]

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23 May 2024

Google’s Newest Ads Innovations

Google just wrapped up its Google Marketing Live 2024! Have you watched it? If not, we will briefly share the key features and updates in digital advertising. Keep reading our brief summary.  Table of Contents: Google’s Ads Innovations from Google Marketing Live Gemini 1.5 Pro Project Astra    New Experiences for Search Ads  Enhancements in […]

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15 May 2024

VIDEN Wins the Manifest Award for Most Reviewed B2B Company in Dubai for 2024

We are thrilled to announce that VIDEN has been named an award-winning company on the Manifest!  The Manifest has officially recognized the most reviewed and recommended B2B service providers in Dubai for 2024. VIDEN has been introduced as a leader in the following categories:  Most Reviewed PPC Company; Most Reviewed Social Media Marketing Company;   Most […]

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