Blog
PPC Management Challenges for SMBs
19 April 2024
Navigating PPC advertising can present many complexities for small and medium-sized businesses. The companies face different challenges when it comes to effectively managing PPC campaigns. In this article, we’ll go through the difficulties that SMBs encounter in PPC management and share tips on how to overcome them, ensuring optimal performance and ROI in a competitive […]
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Key Updates from Google for H1 2024
4 April 2024
Being up-to-date isn’t just about staying in the flow; it’s about staying ahead. By remaining informed about the latest updates, trends, and technologies, digital advertisers can adjust their strategies, optimize their campaigns, and ultimately achieve marketing success. Explore the latest Google Product updates for H1 2024 in our overview. Table of Contents: What is Google […]
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Navigating the Data Deluge: Prioritizing Key Metrics in the Age of Google Analytics 4
28 March 2024
With the advent of Google Analytics 4 (GA4), the key business challenge becomes not collecting data but discerning what truly matters in the sea of data. 64% of marketing executives believe data-driven marketing is crucial to success in a hyper-competitive global economy. By prioritizing key metrics and avoiding the trap of tracking everything, businesses can […]
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Google Consent Mode V2: Why and How to Implement It
14 March 2024
According to Cisco Consumer Privacy Survey, 81% of users believe a company’s treatment of their personal data reflects its view of them as customers, 63% of users believe most companies aren’t transparent about how their data is used, and 48% have stopped online shopping due to privacy concerns. When privacy policy questions are at the […]
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How to Enhance Easter Day Digital Marketing Campaigns
5 March 2024
69% of consumers in the US plan to celebrate Easter this year. For businesses, it’s a good chance to boost sales. Crafting a successful Easter campaign can be quite a task. However, with the proper groundwork, you’ll be poised to capitalize on this seasonal opportunity while engaging your target audience effectively. We will guide how […]
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How To Choose an Advertising Agency for Your Business to Make Your Projects a Success
27 February 2024
Nearly 90% of small businesses use digital advertising. Medium-sized companies allocate 2.5% to 5% of their revenue to digital marketing efforts. Digital ad spending worldwide was estimated at 627 billion U.S. dollars in 2023. The success of advertising campaigns hinges heavily upon the strategic prowess of the chosen digital advertising agency. A well-aligned agency can […]
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St. Patrick’s Day Marketing Ideas to Boost Online Sales
22 February 2024
St. Patrick’s Day is celebrated worldwide. It’s a big deal for the Irish diaspora in many countries, particularly in the United States, where many people have Irish ancestry. People worldwide wear green clothes, buy food, and use decor for the lucky holiday. Brands have a great opportunity and potential to boost online sales during the […]
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How Much Do Google Ads Cost in 2024?
10 January 2024
Discover the true cost of Google Ads for your business. Learn how to budget and determine if it's worth it. Average costs per click and more.
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How Much Do Facebook (Meta) Ads Cost in 2024?
6 January 2024
Discover the average cost of Facebook ads in 2024, including cost per click and impressions. Learn how to reduce your Facebook ad spend and win big.
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