Blog: Google Analytics 4

Find out how predictive metrics can help you in Google Analytics 4. Discover what it is, why it matters, and how you can use it to stay ahead of the competition.

Looking for a way to make the most of your company's data? Learn how to connect Google Looker (Data) Studio and GA4 quickly and easily with this step-by-step guide.

Whether you're looking for more leads or deeper customer insights, using Predictive Audiences helps take your analytics to the next level. Learn how it works with this easy step-by-step guide.

Learn how to migrate your Looker (Data) Studio, BigQuery, and custom reports from Universal Analytics to Google Analytics 4.

If you're using Google Optimize or Optimize 360, read this post to find out what you need to do in light of the sunset announcement. Includes instructions on how to download your historical data.

Learn how to connect your Google Analytics data to BigQuery for more powerful data analysis.

Consider these 7 powerful Google Analytics alternatives to help you reach your website’s performance goals.

Migrating to Google Analytics 4 today is critical if you want to win the competition and enjoy the new system's benefits soon. Read our article to learn more.

Updates of digital tools and services from larger businesses always raise many questions and concerns regarding future functionality. Even product updates of a mid-size company can create quite a bustle if businesses rely on the company service. Thus, it is easy to imagine the anticipation and excitement marketers had while waiting for the Google Analytics 4 release. And now it is there. Announced earlier in 2019, Google Analytics 4 was released in October 2020. You can often find marketers referring to it using the acronym GA4. What does the GA 4 version represent for marketers, and how does one get started with it? This article will briefly walk you through the main steps one needs to know, beginning with GA4.