Analytics Strategy Implementation and Data-driven Optimization for Online Learning Platform
Objectives
◆ Implement best-in-class Analytics setup and data collection (including offline)
◆ Improve the UX and site performance
Challenges
◆ Design the ‘end-to-end’ data collection strategy to measure customer acquisition and LTV (lifetime value)
◆ Implement the tracking and ensure data reliability and trustworthiness for further business and marketing decisions
◆ Architect and build a tag management system to optimize tags implementation.
◆ Design and implement an effective tracking system to analyze the affiliate partners performance
◆ Build actionable and interactive dashboards for executive, operational, and marketing purposes
◆ To create effective marketing instruments to enhance Revenue generated as well as ROAS
Process
Results
◆ Best-in-class analytics configuration and tracking to measure the end-to-end user journey
◆ Reliable data collection (GA-CRM data match by 99%)
◆ Effective analysis workflow (system) to continuously improve the UX and site performance
