iOS 15 Rolled Out: New Privacy Features, Marketing Impact and Solutions

27 September 2021

With iOS 15, Apple has released new privacy features that have a great impact on email marketing. Take a look at how they will affect your email campaigns and how to adapt to the oncoming changes.
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Announcement: Viden’s Case Study Is Published On Think With Google

22 September 2021

This September Think With Google has shared a compelling study case, put together by our team and digital advertising lead Victoria Saniukevich
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Apple Announced an App Tracking Transparency Framework (Part I)

8 January 2021

Last summer (June 2020) Apple introduced a new iOS 14 App Tracking Transparency framework. It is not really exciting news for businesses, which closely work with any app-related data. And here is why.
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Announcement: VIDEN becomes a Google Premier Partner

21 December 2020

We are very excited about earning and receiving the Premier Partner badge! What does being a Premier Partner mean?
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Facebook Drops Restrictions On Text In Ad Images

7 October 2020

A major update hit Facebook advertisers ― Facebook’s rule, limiting text on main images in ads to less than 20% is finally gone. Although the official statement is yet to be released, as shared by social media expert Matt Navarra on Twitter, Facebook has directly contacted multiple marketers, informing them of the development in their policies.
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