Blog: Technology

The far-reaching effects of the COVID-19 pandemic have fundamentally changed consumer behavior. While some changes are temporary, others can be expected for a long time to come and include multiple facets of consumers’ lives—from shopping habits to entertainment choices and even preferences for how they receive medical care. These changes are important for companies who intend to rise to the challenge of the resulting economic downturn and adapt to the new normal, both now and in the immediate future.

Learn how to optimize your ads for mobile viewing, so you can ensure that they look great and are effective no matter where your customers are.

There are different types of formats you can use to create ads on Facebook. Depending on the campaign objective your ads can also appear on other placements as Instagram, Messenger, and Audience Network. Here are the formats you can use:

The Site Search Performance is a powerful report to evaluate content relevance on the site. We have developed our own methodology for assessing the content relevance with the main KPI - Search Relevance Index. It shows user behavior and engagement after the usage of the site search.

A major update hit Facebook advertisers ― Facebook’s rule, limiting text on main images in ads to less than 20% is finally gone. Although the official statement is yet to be released, as shared by social media expert Matt Navarra on Twitter, Facebook has directly contacted multiple marketers, informing them of the development in their policies.

Learn how to set up and use Google Analytics for eCommerce tracking to measure your website's performance and increase sales.

Evaluate promotion with our free Google Data Studio report templates. The report is ideal for sites that run heavy internal promotions.

The report shows all the performance metrics to evaluate the ads performance (top-line metrics as well as funnel-performance). All the metrics are positioned based on their location in the funnel: from the Impressions (CPM and Frequency) all the way to Conversion (Purchase: ROAS, AOV, Conversion Rate).

Learn how to use the new Google “App + Web Property” feature in our recent blog post.