Site Search Performance [Google Data Studio Template]

Updated: 5 June 2024

Published: 19 October 2020

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Max is a data science expert @Viden, helping brands leverage their data to deliver valuable insights and growth opportunities across digital. With extensive expertise in data visualization, he specializes in providing creative and efficient reporting solutions.

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About This Report

The Site Search Performance is a powerful report to evaluate content relevance on the site.
We have developed our own methodology for assessing content relevance with the main KPI – Search Relevance Index. It shows user behavior and engagement after the usage of the site search. Search Relevance is based on 4 Google Analytics metrics:

◆ Results Pageviews per Search – the number of page views of search result pages per search (exclude Search Exits)
◆ % Search Exits – the number of exits from your site that occurred following a result from an internal search.
◆ % Search Refinements – the total number of times a refinement (transition) occurs between internal search keywords within a session.
◆ Time after Search – the number of time users spend on the site after performing a search.

The report is ideal for sites that have dozens of content to analyze what search terms are relevant and determine the major content gaps.

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