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Digital Advertising for a Local Food Tours Company

Objectives

Grow tickets sales
Improve cost per acquisition (per ticket sold
Drive relevant traffic to the site

Challenges

Build a dynamic strategy to accommodate highly competitive Miami food tours market
Implement the strategy to effectively maximize advertising budget efficiency and account for business seasonality

Solution

'Bottom-up’ approach was used to find the tactics/ keywords/ ads etc. that performed well and scaled them up to drive sales
Implementation of the dynamic campaign strategy optimized for conversions and lowest cost per conversion (CPA) and budget control to account for seasonality

Results

Average YoY growth in tickets sold in: 56%
Average YoY CPA improvement: 37%

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