Digital Advertising for Online Telecom Platform

Objectives

◆ Generate 20% MoM growth in conversions with consistent CPA
◆ Increase brand awareness and digital presence in Switzerland

Challenges

◆ Scale the business with a consistent and profitable cost per acquisition
◆ Increase Alao’s digital presence in a highly competitive telecom niche
◆ Cover multiple audiences, geos, and languages

Process

◆ Audit current campaigns, analyze and assess the performance
◆ Re-structure the account by dividing the keywords into tightly knit groups
◆ Conduct a research to uncover potential growth areas and build our strategy upon them
◆ Expand brand’s reach by covering additional languages in separate campaigns
◆ Increase brand awareness by utilizing all campaign types for prospecting and remarketing audiences
◆ Daily management and optimizations focusing on efficiency