Digital Marketing Strategy and Execution for the Retail eCommerce Business
Objectives
◆ Increase sales on the site by scaling the campaigns
◆ Maintain the target ROAS
Challenges
◆ Highly competitive low-margin business
◆ Aggressive ROAS and sales targets
◆ Inventory availability
◆ Gaps in tracking across Google Ads and Google Analytics
Process
Results
◆ 150% YoY growth in sales
◆ 4% YoY improvement in ROAS
