Digital Advertising on Amazon Ads for Online eCommerce
Objectives
- Grow online sales at stable ACoS
- Improve product visibility with paid ad campaigns
Challenges
- Develop a strategy on a product level to match specific product goals - increasing sales volume or increasing visibility
- Improve the brand’s visibility and organic positions, navigating a highly saturated and competitive market
- Scale the business at a stable and profitable ACoS
- Continuously test new creatives, matching them to the right audiences and keywords
Process
- Audit current campaigns and assess the performance
- Develop a strategy for individual products, groups of products and creatives, based on their performance and goals
- Conduct a research to uncover potential growth areas and the brand’s competitors, developing a marketing, price and promotion strategy to improve brand’s positions on the platform and drive more sales
- Re-structure the account, launching targeting, remarketing and branded campaigns across all campaign types
- Expand the brand’s reach with automated campaigns, using manual campaigns to maintain high visibility for core keywords for the business
Results
- 77.5% growth in sales
- 12% decrease in ACoS
- 54% increase in impressions
- 79% increase in clicks
*Based on Q1 2022 vs Q1 2021
