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Digital Marketing Strategy and Execution for the Online eCommerce

Objectives

Build the marketing strategy to effectively grow online sales
Continuously improve the efficiency (ROAS)

Challenges

Given the prices of the products and cost of marketing we needed to find a profitable and a scalable way to promote the brand and the products
Extensive library of creatives needed review and matching with the relevant audiences
Building an integrated marketing strategy between Facebook and Google Ads
Continuously test new audiences and replace underperforming saturated audiences, enhance remarketing audience collection

Process

Results

42% increase in ROAS P/P
1,200% increase in sales P/P

*P/P – comparison with previous period; based on Jan-May 2020

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