Digital Marketing Strategy and Execution for the Online eCommerce

Objectives

◆ Build the marketing strategy to effectively grow online sales
◆ Continuously improve the efficiency (ROAS)

Challenges

◆ Given the prices of the products and cost of marketing we needed to find a profitable and a scalable way to promote the brand and the products
◆ Extensive library of creatives needed review and matching with the relevant audiences
◆ Building an integrated marketing strategy between Facebook and Google Ads
◆ Continuously test new audiences and replace underperforming saturated audiences, enhance remarketing audience collection